About Us

Nice to meat you.

We’re here to banish the bland and make dinner great again. Our Trump card? Tasty, easy lamb dishes.

We started this campaign to prove lamb is more than a roast dinner with mint sauce. People just like you created our recipes for people just like you to cook at home. No fuss, no flap.

We’re not for everyone, but we are for the brave and the bold. Those tired of the same conveyor belt cooking that no longer look forward to meal times like they used to.

Those who know life’s too short to eat boring food – or spend too long cooking it, that’s why our recipes aren’t just quick and easy, they’re healthy and tasty too, with the best of the best that European lamb has to offer.

So, don’t follow the flock; pick up your kitchen utensils, don your apron and join the movement today.

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AHDB Beef and Lamb is the organisation for beef and lamb levy payers in England. We exist to enhance the profitability and sustainability of the English beef and lamb sector. Our aims are: To help the beef and sheep meat supply chain become more efficient; and to add value to the beef and sheep meat industry.


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IRISH FOOD BOARD is the statutory Irish food, drink and horticulture industry's trade development and promotion organisation, founded in 1994. Our priorities are focused on building Ireland's reputation as a world leader in safe sustainable agriculture and food production with a premium positioning in the marketplace; enhancing competitiveness by supporting innovation and building capabilities; building exports in selected high potential export markets; and supporting a vibrant home market. In 2012, Bord Bia launched Origin Green - a comprehensive sustainability development programme to build the brand reputation of Ireland's food and drink industry.

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INTERBEV is the French national interprofessional association for livestock and meat. It was founded on 9 October 1979 by organisations representing the livestock and meat sector and officially recognised by decree on the 18th November 1980 as a meat and livestock interprofessional body. Our role is to defend and promote the common interests of farming and industrial, artisanal and commercial activities within the sector.